Book Review: The Goal by Eliyahu M. Goldratt & Jeff Cox

I picked this up as it was suggested in one of the other books that I read. I wasn’t exactly sure what to expect- I don’t tend to read these “management type” books, since I’m never sure that I would be able to implement the learnings that I would have from this book. That said, I was pleasantly surprised at how engaging this book was.

It follows- or should I say, the unicorn project, follows a very similar story thread. There is a company/plant that isn’t doing well, and everybody is “working as hard as they can”, and yet nothing is really working- everything is getting shipped late etc. It’s a story that most people that have had a couple of jobs can easily relate to- well’ I certainly did.

So, if you have multiple plant “machines”- whether they are people or actual machines/robots, all working at 100%, surely you cannot produce anymore product right? Without getting even more resourcing in there- that surely seems like the only opinion. This book takes you through a number of options that can actually help you create more effective. All that product that you are producing to sit in your warehouse for months/years- what the hell are you doing? Why don’t you reallocate that resourcing to producing the product your customers are screaming for- even if this is “less effective” than producing the easier product. This is wrapped in financials that seem to only look at production rates- rather than what every company should be looking at- ACTUAL SALES. If it’s in your warehouse, its not sold- no matter what anybody says.

This is just 1 example of many throughout the book which are explained in great detail- both the current system and what could be achieved with changes etc.

I really related to this book- and although its not anything like real life, I really enjoyed it. 9/10.

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